Journal
Grow your business4 min read

Client intake forms your clients can finish on a phone

Most intake forms are built for a desk and filled in on a phone. Here is how a phone-first form gets finished in a few minutes, signature and all.

BTThe Bookatu team

Somewhere right now a client is sitting in a car park, pinching and zooming a consent form that was designed for a sheet of A4. The fields are the size of grains of rice. The keyboard covers half the page. She gets to question fourteen, the page reloads, and everything she typed is gone. She gives up and decides she will sort it at the desk.

So the paperwork lands on you. The client arrives, someone hands over a clipboard, and the first ten minutes of the appointment go to admin instead of the treatment. Multiply that by a full day of bookings and it is a real cost, in time and in mood.

Why forms die on a phone

Most intake forms were never designed for the device they are actually filled in on. They are a desktop page, or a PDF of the paper version, squeezed onto a screen the size of a hand. The text needs zooming. The date field wants a format nobody can guess. And the whole thing is presented at once, forty questions stacked in one long scroll, which looks like homework.

So people do the sensible thing and put it off. They will do it later on the laptop, they tell themselves, and later never comes. Or they push through to the end, hit submit, something times out, and every answer disappears. Nobody fills the same form in twice. That is the moment your completion rate quietly dies.

One question at a time

Bookatu intake and consent forms take the opposite approach. The client sees one question block at a time, with a progress bar so they always know how far along they are. Answer, tap next, and the following question slides in. It feels closer to replying to messages than to filling in paperwork, and that feeling is what keeps thumbs moving.

The form is honest about the cost up front, too. Before the first question, the client sees an estimate of how long the whole thing takes. Typical forms come in at a few minutes, and saying so at the start is often the difference between started now and saved for never.

Built for thumbs

The parts of a form that usually hurt on a phone each get their own treatment. A birthday is picked from a calendar, so nobody has to guess whether you want the day or the month first. Multiple-choice questions are big cards you tap, sized for a thumb rather than a cursor. Required consent statements are written out in full next to a plain tick box, so a client can read exactly what they are agreeing to and tick it without zooming.

And the signature is a real signature. The client draws it with a finger in a signature box, the same way they would sign a courier's handheld. No printing and scanning, and no typing a name into a box and calling it a signature. When the form reaches you, the signed waiver is there with the signature on it.

A form finished on the sofa the night before means a client who walks in relaxed and an appointment that starts on time.

A mistake never wipes the form

Things go wrong on phones. A signal drops in a lift. A required box gets missed three screens back. On most forms this is where the client loses everything and gives up. On a Bookatu form, nothing typed is lost. Every answer is kept, and the form points at the exact field that needs fixing, so a slip costs one correction instead of a restart. For the client it is a small thing. For your completion rate it is the whole game.

The paperwork arrives done

Attach a form to a service and every client who books that service gets it to fill in before they arrive. Details Bookatu already has from the booking, like the name and email, come pre-filled, so nobody types their own name twice. The client does the whole thing from the sofa the night before and taps submit, signature and all.

For you, the change shows up at the front desk. The signed waiver is sitting in the client's record before they walk through the door. The first ten minutes of the appointment go to the appointment. And the person who arrives is one who spent a few quiet minutes on their phone last night, rather than one who just wrestled a clipboard in your waiting area.

None of this is complicated. It is a form that respects the device it is filled in on and the person filling it. Get those two things right and the completion problem mostly solves itself. Clients finish the form because finishing is easy, and your day starts with the work instead of the admin.

client intake formsmobile friendly formsconsent form completiondigital waiverssalon client experience
Ready to put this to work?

Bookatu gives you a branded booking page, deposits, memberships, gift cards and reminders, with 0% commission on your bookings.

Start free