Journal

The Bookatu blog

Practical, no-nonsense advice for service businesses. Cutting no-shows, building steady income, getting found online, and keeping more of what you earn.

Track website bookings in Google Analytics and Meta
Grow your business Featured

Track website bookings in Google Analytics and Meta

Track bookings in Google Analytics, Tag Manager or the Meta pixel, with each booking's price, from your website widget. Client details are never sent.

3 min readRead
Add a public holiday surcharge to online bookings
Grow your business

Add a public holiday surcharge to online bookings

Add a public holiday surcharge, or charge more at busy times, and show it before clients book. New Zealand and Australian holidays are built in.

3 min read
Close on public holidays and set holiday hours
Product

Close on public holidays and set holiday hours

Close on New Zealand or Australian public holidays in one go, open on a day you are usually shut, or change one date's hours. Your weekly hours stay as they are.

3 min read
Client and booking tags: label, filter and email
Product

Client and booking tags: label, filter and email

Client tags are your team's labels, like VIP or Bridal. Put them on clients and bookings, see them on the calendar, and email the subscribed clients who have one.

3 min read
Ask clients your own questions when they book
Product

Ask clients your own questions when they book

Custom booking questions let you ask clients a few things of your own, like hair length or the occasion. Here is how, and when an intake form fits better.

3 min read
Booking terms clients tick before they book
Product

Booking terms clients tick before they book

Add a booking terms and conditions checkbox to your booking page. Clients tick it before booking online, and each booking keeps the version they accepted.

3 min read
Block a room, or repeat blocked time every week
Product

Block a room, or repeat blocked time every week

Recurring blocked time repeats every week, for up to two years. You can also take one treatment room or chair out of online booking without closing.

3 min read
Run a gift card offer with a promo code
Recurring revenue

Run a gift card offer with a promo code

A gift card promo code takes money off what the buyer pays, while the card keeps its full value. Plus how to email, resend or replace a card.

3 min read
Build on Bookatu safely with a booking API sandbox
Grow your business

Build on Bookatu safely with a booking API sandbox

A sandbox is a test business with sample data and bk_test_ keys. Partners and agencies can test a booking API integration without real clients or real money.

3 min read
Test an AI booking agent against a sandbox over MCP
Grow your business

Test an AI booking agent against a sandbox over MCP

Point your AI agent at a Bookatu sandbox through the MCP server. It books and cancels for made-up clients, and no real client or real money is ever touched.

3 min read
Test booking webhooks and simulate payments in a sandbox
Grow your business

Test booking webhooks and simulate payments in a sandbox

Run a whole booking lifecycle in a Bookatu sandbox: a test checkout, a simulator for payments, cancellations and reminders, and webhooks marked livemode false.

3 min read
How to handle late cancellations without losing clients
Reduce no-shows

How to handle late cancellations without losing clients

How to handle late cancellations: when to charge the fee, when to waive it, what to say, and how to pass the time to someone on your waitlist instead.

8 min read
Let clients book multiple services in one appointment
Grow your business

Let clients book multiple services in one appointment

How to let clients book multiple services in one appointment: back-to-back times, one deposit, sensible combinations and a single checkout at the point of sale.

8 min read