The Bookatu blog
Practical, no-nonsense advice for service businesses. Cutting no-shows, building steady income, getting found online, and keeping more of what you earn.
Win back lapsed clients with automatic reminders
Clients rarely leave on purpose. They drift. A well-timed reminder, sent automatically, brings them back before they settle somewhere else.
How to actually reduce no-shows: a practical playbook
No-shows are not bad luck. They are a system problem with a system fix. Here is the full playbook: reminders, deposits, a fair cancellation window and a waitlist that fills the gaps.
Memberships vs packages: which recurring revenue fits your business
Both bring in cash upfront and pull clients back. But they suit different businesses. Here is how to tell which one fits the way you actually work.
Your clients are yours: why your salon should own its client relationships
On a marketplace, your regulars are not really yours. They are the platform's, rented back to you through fees and ads. Here is why owning the relationship changes everything.
How deposits stop no-shows (and what an empty chair really costs)
A no-show is not just a missed appointment. It is paid time you cannot get back. Here is how a small deposit changes client behaviour without scaring anyone off.
Getting found online: the local SEO and reviews flywheel
When someone nearby searches for your service, you want to be the business they find. Here is how reviews, a complete profile and a fast booking page work together.
Why we built a booking platform that takes 0% commission
Most booking platforms get cheaper for them and more expensive for you the busier you get. We built Bookatu the other way round. Here is the thinking behind 0% commission.