Journal

The Bookatu blog

Practical, no-nonsense advice for service businesses. Cutting no-shows, building steady income, getting found online, and keeping more of what you earn.

Set up a new service, its consent form and a deposit in one go
Grow your business

Set up a new service, its consent form and a deposit in one go

A new treatment usually means three separate trips into settings: the service, the consent form, the deposit. Describe it once and the assistant lays all three out as a plan for you to check, with the pieces already wired together.

5 min read
Undo anything the assistant does, and never end up with duplicate clients
Grow your business

Undo anything the assistant does, and never end up with duplicate clients

Two fair worries about letting software make changes: that it does the wrong thing, and that it quietly messes up your client list. The assistant is built around both. Nearly every change undoes in a tap, and it picks the client you meant instead of inventing a new one.

5 min read
Grow your business

AI for your salon: the end of the blank description box

Every description box in Bookatu now has a Write it for me button. It drafts the wording in your voice and keeps your real prices, with an Undo one click away.

5 min read
Grow your business

Digital consent forms from the PDF you already use

Waxing, peels, lash and microneedling all need signed consent. Upload the intake PDF you already use and Bookatu builds the digital form for you to check.

5 min read
Grow your business

AI booking software: what it should actually mean

AI in booking software should hand you back an evening, not put on a show. Where Bookatu uses AI, and why every feature still works with it switched off.

5 min read
Grow your business

Client intake forms your clients can finish on a phone

Most intake forms are built for a desk and filled in on a phone. Here is how a phone-first form gets finished in a few minutes, signature and all.

5 min read
Import your forms and client list without the typing
Grow your business

Import your forms and client list without the typing

Moving to a new booking system usually means re-typing everything. Bookatu reads your existing consent form and your client spreadsheet for you, and it stays free even when the smart help runs out.

4 min read
Stop cropping heads off: focal points for photographers
Grow your business

Stop cropping heads off: focal points for photographers

Your best frame is only as good as its crop. Set a focal point on each photo once, and every thumbnail, tile and hero on your booking page keeps the face, not the ceiling. A visual tour of the photographer storefront, with real screenshots.

5 min read
Sell photography collections clients pay for upfront
Recurring revenue

Sell photography collections clients pay for upfront

A family collection, a newborn-and-milestones package, a two-shoot brand bundle. Packages let clients pay once for a set of sessions, with built-in credit and a validity window, right on your booking page.

5 min read
Turn your paper consent form into one clients sign online
Grow your business

Turn your paper consent form into one clients sign online

You already have a consent form. Upload the PDF and Bookatu drafts the online version for you to check, so you are not rebuilding it field by field.

4 min read
Consent and aftercare forms for nail and beauty salons
Grow your business

Consent and aftercare forms for nail and beauty salons

Patch tests, allergies, a health history and a photo permission. The record you want before a first appointment, filled in and signed on the client's phone.

5 min read
A consent form your clients sign on their phone
Grow your business

A consent form your clients sign on their phone

No clipboard and no printer. The client opens a link, the easy fields are already filled, they draw their signature with a finger, and they are done.

4 min read