The Bookatu blog
Practical, no-nonsense advice for service businesses. Cutting no-shows, building steady income, getting found online, and keeping more of what you earn.
Get found by new local clients: how Bookatu's Discover hubs work
When someone searches for a service in your town, you want to be on the short list they find. Discover hubs are free pages that group real, bookable businesses by city and by service.
Go live in a day: the first-run setup checklist for new owners
The hardest part of new software is the first hour. Bookatu shows a short, honest checklist the moment you sign in, so you go from sign-up to a live booking page the same day.
Booking Software for Personal Trainers: What Actually Works
Pick booking software that fits how trainers really work: recurring slots, card holds against no-shows, packages and memberships in one place, and 100% of every booking in your bank.
Booking Software for Massage Therapists: Keep 100%
A plain guide to booking software for massage therapists: what actually cuts no-shows, why deposits land in your own bank, and how 0% commission keeps every booking yours.
Booking Software for Lash and Brow Artists: A Plain Guide
A plain guide to booking software for lash and brow artists: real service lengths and patch tests, your own branded booking site, deposits that quiet no-shows, and 0% commission.
Booking Software for Spas: A Practical Owner's Guide
A plain-language guide to booking software for spas and wellness studios: 0% commission, deposits straight into your own bank, and every feature on every plan.
Booking Software for Tattoo Studios: An Owner's Guide
A plain-talk guide to booking software for tattoo studios: deposits that hold, a calendar per artist, the stuff around the appointment sorted, and 0% commission so the shop keeps every dollar.
Booking Software for Skin Clinics and Estheticians
How to pick booking software for skin clinics and estheticians that handles consults, deposits and treatment courses, keeps your client list yours, and takes 0% commission.
Booking Software for Makeup Artists That Pays You Direct
A plain guide to booking software for makeup artists: one branded link, deposits into your own bank, calendar sync for mobile days, and a client list that stays yours.
Booking Software for Yoga and Pilates Studios: What Matters
A plain guide to booking software for yoga and pilates studios: class passes, memberships, deposits that stop empty mats, your own branded link and 0% commission.
How to Take Deposits for Appointments: A Practical Guide
A practical guide to taking deposits for appointments: flat vs percentage, how much to ask, who pays, card holds, and a refund rule clients won't resent.
Leaving Fresha or Booksy: how to go independent without losing your clients
Thinking of leaving a marketplace but worried about losing your regulars? You can switch and keep every client. Here is a calm, step-by-step plan to go independent.