Keeping clients coming back

What it is

A round-up of the tools that bring clients back: reminders so they do not forget, win-backs for clients who have gone quiet, loyalty rewards for regulars, gift cards and packages that pre-pay future visits, and reviews that build trust. Used together they keep your chair full.

Why it helps

Keeping a client is far cheaper than finding a new one. A few gentle nudges and small rewards turn first-timers into the regulars your business is built on.

How to use it

1. 1Turn on automatic reminders and win-backs so quiet clients get a friendly nudge (see Retention and win-backs).
2. 2Switch on loyalty points to reward repeat visits (see Wallet credit and loyalty).
3. 3Sell packages and gift cards so clients pre-pay and come back to use the credit.
4. 4Collect reviews after visits to build the trust that brings new clients in (see Reviews and the Google flywheel).