How to write a salon blog post with ChatGPT or Claude
How to write a salon blog post with ChatGPT, Claude or Gemini: the prompt to use, what to check before you publish, and how to keep it sounding like you.
You can write a salon blog post with ChatGPT, Claude or Gemini, and the first draft is often decent. It is only as good as what you tell it, though. Ask for a blog post about balayage and you get something that could come from any salon, anywhere. Give it your business, your reader and your rules, and you get something you can work with.
If you are still deciding what to write about, start with Salon blog ideas: 30 topics worth writing about.
What AI is good at, and what only you know
AI is good at shape. It can turn a rough idea into a post with a clear opening, sensible headings and a tidy ending in seconds, and suggest five titles when you are stuck on one.
What it does not know is your business: your prices, your products, your opening hours, your team, or that the car park behind you closes early. When an AI does not know something, it often fills the gap with something that sounds right. That is how a post ends up offering a free consultation you have never offered.
So split the work. Let the AI do the shape. You bring the facts.
Build a prompt that gets a usable draft
A good prompt answers five questions before the AI has to guess.
Who the post is for
Say who will read it: your clients, and people nearby thinking of booking with you. A post for a nervous first-timer reads differently from one for a regular who wants the detail, so say which one you mean.
Your business, type, city and language
Give the business name, what kind of business it is, the city and your website's language. That is enough for the AI to write for the right place, with the right spelling. Leave out anything private.
Tone and length
Describe the voice in a few words, such as plain, warm and practical, and say how long you want it. Somewhere between 600 and 1,200 words suits most how-to posts.
What it must not invent
This is the line that saves you the most editing. Tell it not to make up prices, offers, opening hours, staff names or anything else about your business, and to write in general terms where a fact is needed. Tell it to make no medical or legal claims, either.
The shape of the answer
Ask for every part you need, by name: a title, a one or two sentence excerpt, the body with headings, a search title, a search description and a few tags. Then nothing gets forgotten, and you can paste each part where it goes.
A blog post prompt to copy into ChatGPT or Claude
Fill in the brackets and paste it into any AI. Keep the brackets to public details about your business.
Write a blog post for my business's website. About my business:- Name: [business name]- Type: [hair salon, barber, spa, nail studio...]- City: [city]- Language: [for example, English with UK spelling] Readers: my clients, and people nearby thinkingof booking with me. Topic: [the question the post answers]Points to cover: [two or three points] Rules:- Plain, warm, practical tone. Short sentences.- 600 to 1,200 words, with ## headings.- Answer the question in the first paragraph.- Do not make up prices, offers, opening hours, staff names or other facts about my business. Where a fact is needed, write in general terms.- No medical or legal claims.- No client names or personal details.- End with one sentence inviting readers to book. Reply with:1. Title2. Excerpt (one or two sentences)3. Body4. Search title (about 60 characters)5. Search description (about 160 characters)6. Five short lowercase tagsIf the draft misses, don't start again. Tell the AI what to change: shorter, less formal, more about aftercare.
Edit the draft like a client would read it
Read the draft through once as a client deciding whether to book. Then fix it.
- Check every fact: times, prices, products, how long a result lasts. If it is not true at your place, take it out.
- Cut the filler. AI drafts often open by saying how important the topic is, and close by saying it again. Delete both.
- Cut the repeats. If two sections say the same thing, keep the better one.
- Add one real detail to each section, like the product you use or the question a client asked.
- Keep one clear next step, such as booking the service the post is about.
- Take out anything that reads like medical or legal advice, and any client's name or story.
Last, read it out loud. If a sentence is hard to say, it is hard to read.
Search title, description and tags
These are what a person sees before they click, so write them for someone scanning results.
- Search title: about 60 characters, so it shows in full. Lead with the words someone would search, like the service and your city.
- Search description: about 160 characters. One or two plain sentences on what the post answers, and why your business is worth a look.
- Tags: a few short, lowercase topics that group your posts.
In Bookatu these sit under Search & sharing in the post editor, with counters for about 60 and 160 characters. Leave the search title and description blank and Bookatu uses the post's title, with your business name, and its excerpt instead.
Skip the copy-paste in Bookatu: Use your own AI
If your blog is on Bookatu, the editor builds that prompt for you, and fills in the post when you paste the answer back.
- 01Open the editor
Open Blog, in the Grow part of your admin menu, and tap New post, or open a post you are working on. Owners and admins see Blog in the menu.
- 02Describe the post
Tap Use your own AI. Type a Title, from 2 to 140 characters, and a few words under What should it cover?
- 03Copy the prompt
Tap Generate prompt, then Copy prompt. Paste it into ChatGPT, Claude, Gemini or any other AI.
- 04Paste the reply back
Copy the AI's whole reply, paste it under Paste the AI's answer and tap Fill the post. A bit of chat around the answer is fine.
- 05Check what came in
The title, excerpt, body, search title, search description and tags are filled in. If the post already has different words, you are asked Replace what is there? first.
- 06Save or publish
Filling never saves. Tap Save draft to come back to it, or Publish to put it live. On a post that is already live, Save changes publishes your edits straight away.
Like the one above, the prompt tells the AI not to make up facts about your business and to make no medical or legal claims. It carries only your business name, type, city and website language, never anything about your clients. If the reply cannot be read, nothing changes and you are told what to fix.
The excerpt stops at 300 characters, the search title at 70 and the search description at 200, with up to 6 lowercase tags, and raw HTML is removed. None of it uses Bookatu AI credits, because Bookatu is not running the AI. You are.
The help article Write blog posts with your own AI has every step, and our post Write your blog with the AI you already use introduces the feature.
Or run your blog from your AI app with MCP
If you work in an AI app that connects to other tools, such as Claude Desktop, you can skip the editor for drafting. Bookatu has an MCP server, a standard way for AI apps to connect to the software you use.
Owners and admins make a key in API & monitoring, in the Settings part of the admin menu. Tick See posts, forms and email drafts and Write posts, forms and email drafts, tap Create key, then tap Copy config and paste it into your AI app. Then ask in plain words. Your AI can list your posts, open one, write a new one, update it, publish it or take it off your blog.
- A new post stays a draft unless your AI is asked to publish it.
- It can never delete a post. That stays with you, in the admin.
- Editing a post never changes its web address, so links you have shared keep working.
- It cannot set the search title, search description or tags. Set those in the editor, under Search & sharing.
Our help article Manage your blog from an AI tool has the details, and Developer API and AI agents (MCP) covers keys in general.
To try it the simple way, open Blog, tap New post, then tap Use your own AI.
Questions owners ask
Which AI is best for writing blog posts: ChatGPT, Claude or Gemini?
Any of them can write a good first draft, so use the one you already know. The prompt above works the same in each, and so does the one Bookatu builds.
Is it safe to paste client information into ChatGPT?
Don't paste it. A blog post never needs a client's name, notes or booking history. The prompt Bookatu builds carries only your business name, type, city and website language.
Will search engines mind that AI helped write the post?
What matters is that the post is accurate and useful to a local reader. A post you have checked, corrected and filled with your own details is worth publishing, whoever wrote the first draft. A generic one is not.
Does using my own AI use Bookatu AI credits?
No. Bookatu is not running the AI, so Use your own AI uses no Bookatu AI credits.
Can my AI publish posts on its own?
Only with write access: a key with Write posts, forms and email drafts ticked, or an app you approved with Read and write. Even then, a new post is saved as a draft unless your AI is asked to publish it, and it can never delete a post. You can revoke the key, or disconnect the app, on API & monitoring at any time.
