90 days free, then grows with you

Pricing that grows with you.

Free for 90 days. Then a simple monthly price based on the clients you actively serve, never per seat and never a commission. Every feature is included on every plan.

Modern studio interior with black chairs and round mirrors
Hands applying pink nail polish over a marble counter
Hands lifting dumbbells off a gym rack

Solo

Just you, getting started

2 months free

$0/month$8

Free for 2 months, then $8/month, billed yearly.

Up to 20 active clients

  • Your own branded booking site
  • Deposits that stop no-shows
  • Reminders, reviews and win-backs
  • Loyalty, gift cards and memberships
  • 0% booking commission, ever
Start free

No card needed. Cancel anytime.

Most popular

Studio

A growing studio or small team

$21/month, billed yearly

First 2 months free

Up to 75 active clients

  • Your own branded booking site
  • Deposits that stop no-shows
  • Reminders, reviews and win-backs
  • Loyalty, gift cards and memberships
  • 0% booking commission, ever
Start free

No card needed. Cancel anytime.

Pro

A busy, established business

$49/month, billed yearly

First 2 months free

Up to 250 active clients

  • Your own branded booking site
  • Deposits that stop no-shows
  • Reminders, reviews and win-backs
  • Loyalty, gift cards and memberships
  • 0% booking commission, ever
Start free

No card needed. Cancel anytime.

Scale

High volume, multiple locations

$83/month, billed yearly

First 2 months free

Unlimited active clients

  • Your own branded booking site
  • Deposits that stop no-shows
  • Reminders, reviews and win-backs
  • Loyalty, gift cards and memberships
  • 0% booking commission, ever
Start free

No card needed. Cancel anytime.

Every plan includes everything

No feature paywalls

An active client is someone who booked or trained with you in the last 90 days. Quiet clients on your list never count, so you only pay for the people you are actually serving.

  • Your own branded booking site
  • Unlimited staff, services and calendars
  • Card payments and deposits that stop no-shows
  • Customer CRM with full visit history
  • Automatic reminders, reviews and win-back
  • Loyalty points, gift cards, packages and memberships
  • Referrals, promo codes and senior discounts
  • Marketing newsletters and a smart waitlist
  • Client programs and homework for trainers and clinics
  • 0% booking commission, your clients are always yours

All prices in USD. No card needed to start. Cancel any time.

A fairer way to pay

Most tools charge for every seat or take a cut of your bookings, and lock the good features behind higher tiers. Bookatu prices by the clients you actually serve and gives everyone every feature.

BookatuThe usual way
What you pay forActive clientsEvery seat
Booking commission0%Often a cut
Features behind a paywallNoneHigher tiers
Branded booking site
Deposits + no-show protection
Loyalty, gift cards & memberships
Win-back & retention
Reviews & referrals
Client programs & homework

A general comparison of common pricing approaches, not any one product.

0% commission

Keep every dollar of every booking. We never take a cut.

Your own Stripe

Deposits land directly in your bank, not ours.

Your clients, yours

No marketplace, no middleman. Your client list is yours forever.

Questions

How does the pricing work?

You pay by the number of clients you actively serve, not by how many staff you have. Every plan includes every feature; you only move up a plan as your active-client count grows.

What counts as an active client?

Anyone who booked or trained with you in the last 90 days. Old or inactive clients on your list never count, so you only pay for the people you are actually serving right now.

Do you take a commission on bookings?

Never. Unlike marketplaces, we charge one simple monthly fee and you keep 100% of every booking. Your clients are yours.

What happens after the free trial?

Everything is free for 90 days with no card required. Near the end we will ask you to add a card, then your plan continues automatically based on your active-client count. Your data is never deleted.

Can I change plans later?

You never have to. As you cross into a bigger plan we simply move you up, and back down if you get quieter. Changes apply from your next billing date.

How do client deposits work?

You connect your own Stripe account, so deposits land directly in your bank. We never touch your booking revenue.

Start free today.

Set up your branded booking site in minutes. No card needed.

Get started