Introducing Pay as you go: no monthly fee, pay only for active clients
A new way to pay for Bookatu, built for businesses that are just starting out, seasonal, or quiet some months. No subscription. Pay 50 cents per active client, with a small monthly minimum, and nothing in a month when no one books.
Not every business wants to start with a monthly subscription. If you are brand new, run a seasonal trade, or have quiet stretches, a fixed fee every month can feel like a risk before the bookings are coming in. So we built a simpler option: pay as you go.
How it works
There is no monthly plan to pick. You get everything you need to take bookings online, and at the end of each month you pay 50 cents for each active client. An active client is anyone who booked with you in the last 90 days, so the people on your list who have gone quiet do not cost you a thing. If nobody books in a given month, you pay nothing.
There is one small floor: a 5 dollar minimum in any month where you do have active clients. That covers the flat fee our payment processor charges to raise a single invoice, so a one-client month does not cost us more than it brings in. It is the only fixed part, and it keeps the option honest and sustainable.

What is included
- Your own branded booking site
- Deposits that stop no-shows
- Automatic booking reminders
- Payments straight into your own bank account, with our usual zero booking commission
Two things stay as optional paid add-ons rather than being bundled in: text-message (SMS) reminders, which carry a real per-message carrier cost, and large photo galleries, which use a lot of storage and bandwidth. Keeping those separate is what lets the base rate stay this low.
When a flat plan is the better deal
Pay as you go is cheapest while you are small. As you grow, one of our flat plans becomes cheaper per client, and we will point that out so you never overpay. You can try the live estimator on the pricing page to see exactly where the line is for your numbers.
If a no-commitment start is what has been holding you back, this is for you. Take a look on the pricing page and start taking bookings today.