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Grow your business5 min read

How do I get my business found on ChatGPT and other AI assistants?

People ask AI assistants where to book. Here is what those assistants read, and what your booking page on Bookatu already gives them.

BTThe Bookatu team

To get your business found on ChatGPT and other AI assistants, make sure the pages they read about you are complete and give the same details. For a salon, spa or studio on Bookatu, that starts with your booking page and your Google Business Profile.

How do AI assistants find a salon, spa or studio?

AI assistants that answer from the web search it, then read the pages they find. A person can also give their assistant a link and ask about it, and the assistant opens that page.

So an assistant usually finds you the way a search engine does. The work that helps people find you on Google and Bing helps with assistants too.

Can AI assistants read my booking page on Bookatu?

Once your booking page is published, Bookatu lets search engines read it. As of November 2026, it also lets in the crawlers ChatGPT, Claude and Perplexity use to search the web and to open a page someone asks about.

Bookatu asks the crawlers that collect pages to train AI models to stay off your booking page, because what is on it is yours. As of November 2026, Google uses one setting both for training Gemini and for letting the Gemini app answer from a page, so the Gemini app is asked to stay off too. Google Search and its AI features can still use your page.

Bookatu can also add your booking page to the sitemap it gives Google and Bing. Open Settings, then SEO & analytics, and switch on List my booking page in search. It stays off until you switch it on, and search engines can find a published booking page without it.

What should my booking page show so AI assistants get it right?

The same things a new client needs to know, written out as words:

  • Each service with a name a client would use, how long it takes and its price. You add these under Catalog, in the list named for your kind of business, such as Services or Treatments.
  • Your opening hours, under Settings, Opening hours.
  • Your address and your City or town, under Settings, Business details.
  • Prices and details as text. A price list in a photo is easy for an assistant to miss.

Bookatu shows each service with how long it takes and its price, your opening times and your address as text on your booking page. So filling them in is most of the work. Under Settings, SEO & analytics, you can also write the title and short description your page gives search engines.

Does a Google Business Profile help my business show up in AI answers?

Google says it can, in Google Search. As of November 2026, Google's guide to its AI features says a Business Profile can help your services show up in its AI answers and in its other results. Keep your name, address and hours the same there as on your booking page, and add your booking link.

To get the link, open Grow, then Google & social, in Bookatu. Bookatu is not one of Google's booking providers, so the link opens your own booking page. An appointment booked from it shows Came via Google, so you can see what your profile brings in. The same page has a link for Bing Places for Business.

Do I need llms.txt or special markup for AI assistants?

Google says no for its own AI features, and the studies so far point the same way for other assistants. As of November 2026, Google says its AI features in Search need no special markup and no AI text files. In June 2026 it added that an llms.txt file neither helps nor hurts how a site shows in Search.

An llms.txt file is a plain text guide to a website, written for AI tools. Markup is code in a page that labels its facts for machines. A study by Ahrefs published in May 2026 found no clear rise in AI citations for pages that added markup. Another Ahrefs study, published in June 2026, found that almost every llms.txt file it checked got no requests in May. So put your effort into the words on your booking page.

Does being mentioned on other sites help with AI assistants?

It seems to. Studies published in 2025 found that brands mentioned and linked to across the web tend to show up more often in AI answers. They show that the two go together, but they did not test whether one leads to the other.

For a local business, that could be a write-up in the local paper, or a brand you stock listing you as a stockist. When someone mentions you, ask them to link to your booking page.

Questions owners ask

Does Bookatu stop ChatGPT from reading my booking page?

No. As of November 2026, once your booking page is published, Bookatu lets in the crawlers ChatGPT uses to search the web and to open a page someone asks about. It asks the crawlers that collect pages to train AI models, OpenAI's included, to stay off your booking page.

No one can promise that, because each assistant decides what it shows. As of November 2026, Bookatu lets ChatGPT's search crawler read your published booking page, with your services, prices and hours as text.

In Bookatu, open Grow, then Google & social, and copy your Google link. The Google card there shows, under How to add it, where the link goes in your Business Profile.

Where to start

This week, open your booking page with View site and read it as a new client would. Check that every service has a price and says how long it takes, and that your hours are right. Then add your booking link to your Google Business Profile. The help articles at bookatu.com/help/your-booking-page and bookatu.com/help/get-booked-on-google-and-social walk through your booking page and your Google link.

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