---
title: "Promo codes and discounts"
description: "Run an offer with a code, or set up a standing discount."
url: "https://bookatu.com/en-nz/help/promo-codes-and-discounts"
language: "en"
section: "Help"
category: "Marketing"
published: "2026-02-13"
updated: "2026-07-14"
---

# Promo codes and discounts

Run an offer with a code, or set up a standing discount.

## What it is

A way to give clients money off, either with a code they type at booking (like a launch offer or a quiet-Tuesday deal) or as a standing discount such as a senior or student rate.

## Why it helps

A well-timed offer fills quiet days and rewards loyalty, without dropping your everyday prices. Codes also let you see which promotions actually bring people in.

![The Promo codes page: a create-a-code form, a table of live codes with their discount, channel and uses, and per-channel share links with click tracking](https://bookatu.com/help/promos-admin.png)

*Create a code, then copy a ready-made booking link per channel (Instagram, Facebook, WhatsApp, Google) and see which ones clients actually click.*

## How to use it

1. Open Grow, Promo codes and create a code.
2. Choose an amount or a percentage off, and whether it is for everyone or a group like seniors.
3. Set a usage limit or an end date if it is a short campaign.
4. Share the code per channel from the same page, or apply a standing discount to the right clients so it comes off automatically.